(Prospectus) eFeature #2: Crossing the Cognitive Chasm: The Journey

(Prospectus) eFeature #2:
Crossing the Cognitive Chasm: The Journey


PROSPECTUS

Main article by Peter Fingar  |  Release & distribution date: January 25, 2018

 



Columnist & member articles; use cases & case studies due: January 10, 2018 

Guest columnist article submissions (abstracts preferred in advance) are due by January 5, 2018
(No publishing guarantees unless abstract is approved in advance)


Estimated exposure (January - April): 700,000+ enterprise decision-makers, influencers+
 


Way back in 1993, when Hammer and Champy wrote "Reengineering the Corporation," the book launched the Business Process Reengineering (BPR) revolution. ERP (Enterprise Resource Planning) systems were all the rage, with large companies paying millions to consultants to “convert” to ERP systems, tearing down silos and integrating company functions into a meaningful whole.

But that was yesterday, and yesterday gave way to Business Process Management (BPM) systems, “built to change” vs. a single “conversion” as in the early days of ERP.

But today is today, and the advent of cognitive computing changes all, with those failing to adapt falling into the cognitive chasm.. a process we call “cognitive destruction.” So, what to do??
 


Cognitive Destruction


In eFeature #2: Crossing the Cognitive Chasm: The Journey, we'll provide some strategic directions, starting with the fact that crossing the cognitive chasm isn’t an event, e.g. like installing/converting to an ERP system; it’s a journey! Step one: Get Smart. Not just you, but your entire organization, from top to bottom. Next comes assessment, and there are a number of organizations that provide the needed guidelines. Go after the most fruitful low hanging fruit, especially Customer Engagement. Then on to a new breed of prescriptive analytics, and on to cognitive supplemented BPM, (iBPM).

And never forget Intel founder Andy Grove's advice in his book, "Only the Paranoid Survive," whose core message is that a company in pursuit of a stronger competitive advantage never rests.

Similar to eFeature #1: Crossing the Cognitive Chasm, Circa 2017, we'll include valuable knowledge in articles from our Luminary & Thought Leader Columnists, along with member articles (one per member, however additional articles and content may be uploaded and featured in your member node. We'll also have a focus on use cases and case studies in preparation for our 2018 Case Study Awards Program led by Jim Sinur, a 20 year Gartner veteran that played a critical role in creating the first Hype Cycle and Maturity Model, which have become a hallmark of Gartner analysis, along with the Magic Quadrant. 

We're accepting a limited number of guest columnist article submissions for inclusion in this eFeature. If interested, send an abstract ASAP or submit your article by January 5, 2018.
 



View eFeature #1: Crossing the Cognitive Chasm, Circa 2017
 



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