Crossing the Cognitive Chasm: The Journey (Prospectus)
View eFeature #2 Prospectus..
Crossing the Cognitive Chasm: The Journey
Release & distribution: June (date TBD)
Members' articles due: May 31st
eFeature exposure: 1 million, guaranteed
Member inclusion in eFeature:
1 thought leadership article link & your corporate Node (profile) link
Also, we'll debut the new Cognitive World Group Blog on Forbes.com with great content from our renowned columnists
Way back in 1993, when Hammer and Champy wrote "Reengineering the Corporation," the book launched the Business Process Reengineering (BPR) revolution. ERP (Enterprise Resource Planning) systems were all the rage, with large companies paying millions to consultants to “convert” to ERP systems, tearing down silos and integrating company functions into a meaningful whole.
But that was yesterday, and yesterday gave way to Business Process Management (BPM) systems, “built to change” vs. a single “conversion” as in the early days of ERP.
But today is today, and the advent of cognitive computing changes all, with those failing to adapt falling into the cognitive chasm.. a process we call “cognitive destruction.” So, what to do, what to do?
In Crossing the Cognitive Chasm: The Journey, we'll provide some strategic directions, starting with the fact that crossing the cognitive chasm isn’t an event, e.g. like installing/converting to an ERP system; it’s a journey!
Step one: Get Smart. Not just you, but your entire organization, from bottom to top. Cognitive computing is a team sport, so play it to win with a team with all CxOs at the core, for this is a totally strategic undertaking and not something to be delegated down to folks in IT or operations. The team must also include outside consultants and advisors as guides.
Yes, you’ll need a guide, just as the climbers of the Matterhorn in Switzerland who had not made the climb with a guide ended up in the cemetery in Zermatt, below the giant mountain. Next comes assessment, and there are a number of organizations that provide the needed guidelines. Go after the most fruitful low hanging fruit, esp. Customer Engagement. Then go beyond that often discussed new breed of prescriptive analytics used in BPM (iBPM), and on to cognitive supplemented BPM, (cBPM).
And never forget Intel founder Andy Grove's advice in his book, "Only the Paranoid Survive," whose core message is that a company in pursuit of a stronger competitive advantage never rests. In other words, the cognitive computing journey isn’t “a” journey, it’s an “endless” journey.
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View an example eFeature: Crossing the Cognitive Chasm, Circa 2017. Although the layout may be different, we feature articles from our Luminary & Thought Leader Columnists, along with Corporate Member articles (one article per member, however additional articles and content may be uploaded and featured in member Nodes (profiles).
We'll also have a focus on use cases and case studies in preparation for our 2018 Case Study Awards program led by Jim Sinur, a 20 year Gartner veteran that played a critical role in creating the first Hype Cycle and Maturity Model, which have become a hallmark of Gartner analysis, along with the Magic Quadrant.
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