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Print Posted 02/16/2017 in Category 1

Crossing the Cognitive Chasm, Circa 2017

Crossing the Cognitive Chasm, Circa 2017

Source: CogWorld 
By Peter Fingar 

Many many pundits have made their predictions for cognitive technologies in 2017. Here we provide a sampling of links to those predictions. However, let’s raise our perspective and look at the state of cognitive from a macro perspective. We can use Geoffrey Moore’s 1991 classic  “Crossing the Chasm,” but update it with a parallel update to Joseph Schumpeter’s 1942 “creative destruction,” the “process of industrial mutation that revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.”

To wit, look at Amazon’s impact on the retail industries with the once new technology of e-commerce (remember Borders Bookstores?). Now a new technology, cognitive technology, is driving creative destruction so it’s time to introduce the notion of the “cognitive destruction” of established industries.

“We are on the cusp of a change as big as when e-commerce hit,” said Chris McCann, president and CEO of 1-800-Flowers.com. “It’s giving us the opportunity to have such deep relationships with our customers that it’ll be like the company hasn’t existed before. It can change our market, our supply chain. Everything. It will drive change all through the company. It is as if we we're starting a new company.”

The awesome changes being ushered in go beyond the creation or modernization of companies and their ROIs, it goes on to societal change.. on to ethics: the discipline dealing with what is good and bad and with moral duty and obligation.

Crossing the Cognitive Chasm, Circa 2017 will point to a number of discussions and actions related to ethics, especially in light of Fake News and Alt-Facts.

Stay tuned for more on this.. 

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