Deloitte Analytics is the global provider of analytics services and solutions that are focused on delivering stronger business outcomes – not just insights. We help clients achieve the insight advantage with a science-based approach, delivered by professionals who bring deep industry- and issue-focused experience to every engagement.
Deloitte provides industry-leading audit, consulting, tax, and advisory services to 80 percent of the Fortune 500. We work across more than 20 industry sectors to deliver measurable and lasting results, inspire clients to make challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. For more information, visit Deloitte's U.S. website.
Paul Roma, Chief Analytics Officer at Deloitte Consulting, LLP, is a Cognitive World Columnist (view Luminaries & Thought Leaders).
Read Paul's articles:
Cognitive Computing: Five "I wish I would haves" to Avoid
Time to move: From interest to adoption of cognitive technology
Deloitte Cognitive Automation Banking
Deloitte Cognitive Automation Life Sciences
Analytics is at its best when it is providing practical insights to inform your approach to the real business challenges you encounter every day – fast. The insight advantage isn’t just a good idea. It’s a practical framework for achieving powerful business outcomes. Driven by business needs and issues, it delivers.
Deloitte Analytics integrates cognitive technologies, which provide an important pathway from insight to action. Adding this layer of cognitive capabilities—including robotics and cognitive automation, cognitive insights, and cognitive engagement—operationalizes the insights produced through analytics approaches.
In working with world leaders in business analytics, including 80% of the Fortune 500, we identified four cornerstones of effective analytics initiatives:
Clients expect more from their work with Deloitte Analytics—and we deliver through:
• Experienced professionals who bring industry-specific insights to every engagement
• An approach rooted in cross-discipline analytics science, propelled by business needs.
• A powerful analytics platform and solutions to simplify the analytics ecosystem—and to deliver instant access to the latest technologies.
-- Paul Roma, US Deloitte Analytics Leader, Deloitte Consulting LLP
Want to know whether the insight advantage in action is real or not? Just ask our clients. They know the difference between garden-variety analytics insights and those that directly influence business outcomes. Here are a few real-life examples.
Algorithmic selling takes off...
Faster, granular, connected ~ local in-store insights fuel growth
A global food and beverage giant recognized the opportunity for a new, more effective sales approach to help retailers move more of its products off the shelves on a store–by–store basis. For years, consumer product manufacturers had relied on national planning of trade tactics with light audit procedures to ensure proper merchandising and execution. Instead, the company wanted to pursue a novel approach that pushes win-win sales opportunities tailored for each and every store.
The company's recipe blended big data, data science, and digital technology to identify hyper–localized sales opportunities. These opportunities were shared with local sales teams through intuitive user experiences on tablets, which improved mobility and adoption. The innovative solution is an algorithmic way of selling that helps take away the guesswork, is more granular, and far less time intensive to prepare. Results indicate that this locally–focused, fact–based strategy is highly effective at driving incremental sales. It's a primary example of the adage "think global, act local" as selling gets instantly store–specific.
Read More Business Analytics Case Studies