Phaedra Boinodiris, columnist, has served as Global Lead for the Game Development Ecosystem at IBM, creating a game development ecosystem populated by Cognitive cloud services and APIs for developers of both serious games and entertainment games. The market focus includes: patient engagement, advanced war games and city sim games, apps for employee engagement, customer retention, strategic resiliency, and cultural transformation. She is an author of Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners. She also founded and served as CEO of WomenGamers.Com, creating one of the largest women’s gaming portals on the Internet, attracting more than 500,000 unique visitors per month.
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