By Setrag Khoshafian, Ph.D. ~ In Part I of “AI Driving Digital Customer Engagement” we focused on the “Insight” part of the insight to action dynamics. In Part II we focus on the “Action” part. We’ll cover digitization of value streams and the digital transformation through AI-Assisted Work.
By Setrag Khoshafian, Ph.D. ~ There’s no doubt about it: Digital Technology has become an indispensable tool for driving customer engagement. For many companies, effective digital solutions are the foundation on which positive B2C, B2B, and B2B2C relationships are built.