Customer Engagement

(Prospectus) eFeature #2: Crossing the Cognitive Chasm: The Journey

By Peter Fingar  | Release & distribution date: December 7, 2017 | Estimated exposure (December - March): 600,000+ | Introducing the notion of 'Creative Destruction' and what to do to 'Cross the Cognitive Chasm' | Columnist & Member articles are due Nov. 22nd...

AI Driving Digital Customer Engagement: Part I

By Setrag Khoshafian, Ph.D. ~ There’s no doubt about it: Digital Technology has become an indispensable tool for driving customer engagement. For many companies, effective digital solutions are the foundation on which positive B2C, B2B, and B2B2C relationships are built.
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