Customer Engagement

eFeature #2: Crossing the Cognitive Chasm: The Journey (Prospectus)

eFeature #2: Crossing the Cognitive Chasm: The Journey (Prospectus)

By Peter Fingar ~ Release & distribution date: March 1, 2018 ~ Estimated exposure (March - May): 700,000 ~ Featuring iBPM and more ~ Call for Columnist & Member articles.

AI Driving Digital Customer Engagement: Part I

AI Driving Digital Customer Engagement: Part I

By Setrag Khoshafian, Ph.D. ~ There’s no doubt about it: Digital Technology has become an indispensable tool for driving customer engagement. For many companies, effective digital solutions are the foundation on which positive B2C, B2B, and B2B2C relationships are built.
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