eFeature #1: Crossing the Cognitive Chasm, Circa 2017

Crossing the Cognitive Chasm

CogWorld eFeature #1  |  Released: May 3, 2017

By Peter Fingar and CogWorld Luminaries & Thought Leaders

Crossing the Cognitive Chasm, Circa 2017

Introducing the notion of "cognitive destruction" of established industries...

Crossing the CogChasm

Many many pundits have made their predictions for cognitive technologies in 2017. Here we provide a sampling of links to those predictions. However, let’s also raise our perspective and look at the state of cognitive from a macro perspective. We can use Geoffrey Moore’s 1991 classic “Crossing the Chasm,” but update it with a parallel update to Joseph Schumpeter’s 1942 “creative destruction,” the “process of industrial mutation that revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” To wit, look at Amazon’s impact on the retail industries with the once new technology of e-commerce (remember Borders Bookstores?).

Now a new technology, cognitive technology, is driving creative destruction so it’s time to introduce the notion of the “cognitive destruction” of established industries.


In their book Smart Customer Stupid Companies..."Why Only Intelligent Companies Will Thrive, and How to Be One of Them“...the authors Michael Hinshaw and Bruce Kasanoff articulate four excellent points as they relate to cognitive computing:

  1. The greatest possible competitive advantages stems from having knowledge of customers that your competitors lack. Companies can't be competitive if they can't stay ahead of their customers.
  2. Disruptive forces are changing customer experience...which is changing customer expectations.
  3. Dramatically reduce complexity to gain competitive advantage. Your company must be able to act smarter than its customers, or it will cease to exist.
  4. If you're a company putting your customer through a mindless robotic voice recognition system that requires you to navigate through layers of menus to retrieve a simply answer, then your company is endangered of ceasing to exist.

The book captures the true essence of disruptive changes with a quote from General Eric Shinseki, Retired Chief of Staff, U.S. Army, "If you don't like change, you're going to like irrelevance even less."

“We are on the cusp of a change as big as when e-commerce hit,” said Chris McCann, president and CEO of 1-800-Flowers.com. “It’s giving us the opportunity to have such deep relationships with our customers that it’ll be like the company hasn’t existed before. It can change our market, our supply chain. Everything. It will drive change all through the company. It is as if we were starting a new company.

The awesome changes being ushered in go beyoud the creation or modernization of companies and their ROIs, it goes on to societal change... on to ethics: the discipline dealing with what is good and bad and with moral duty and obligation.

Below are number of discussions and actions related to ethics, esp. in light of Fake News and Alt-Facts: read on..

Continue reading main article..

CogWord Luminaries & Thought Leaders Articles

By Peter Fingar  ~  Crossing the Cognitive Chasm, Circa 2017

By Chuck Brooks  ~  The Cusp of Technological Transformation

By Vint Cerf, Ph.D. ~  From Silicon Valley to the Cognitive Pangea

By Calum Chace  ~  It’s Not the Fourth Industrial Revolution!

By Tom Davenport  ~  Get Cognitive Now!

By Ahmed El Adl, Ph.D. ~  The Emergence of Cognitive Digital Physical Twins (CDPT) as the 21st Century Icons and Beacons

By Melvin Greer  ~  Cognitive Computing Assisted IoT

By Paul Harmon  ~  Cognitive Process Analysis

By Setrag Khoshafian, Ph.D. ~  AI Driving Digital Customer Engagement: Part I

By Doug Lenat, Ph.D. ~  Sometimes the Veneer of Intelligence is Not Enough

By N.D. Ludlow, Ph.D., Improving Speech Interface Implementations

By Paul Roma  ~  Cognitive Computing: Five “I wish I would haves” to Avoid

By Jim Sinur  ~  Using AI to Respond to Business Opportunities and Threats

By Jim Spohrer, Ph.D. ~  Building Blocks to the Future: Cognitive OpenTech

By Jim Stikeleather  ~  The Cognitive Curmudgeon: the AI glass is half empty, and it has a leak

By Vivek Wadhwa  ~  Self-driving cars should leave us all unsettled. Here’s why.

By Irving Wladawsky-Berger, Ph.D. ~  The Simple, Economic Value of Artificial Intelligence

CogWord Luminaries & Thought Leaders Videos

With Steve Omohundro, Ph.D., giving a recent keynote at the Hive annual meeting
~ Social Impact and Ethics of AI

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Artificial Intelligence, Cognitive Capabilities, and Robotic Process Automation: How Intelligent Automation is Advancing Enterprise Performance, by Barbara Hodge, SSON

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 eFeature #1 main article by Peter Fingar

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