Phaedra Boinodiris, columnist, is a member of IBM’s Blockchain team. Since the start of her career at IBM she has been a Developer Advocate and IBM’s global lead for serious games and gamification. She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. Boinodiris’ earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US. In November of 2015, Boinodiris was elected as a member of IBM’s Academy of Technology and has 6 patents in the gaming space. Boinodiris happily mentors business school students at her alma-mater UNC-Chapel Hill.