Hessie Jones is a seasoned digital strategist, author, tech geek and data junkie. She has spent the last 17 years on the internet in online publishing, banking, digital advertising and tech startups like Yahoo! Citi, Aegis Media, Cerebri AI, Humans for AI, Salsa AI and Rapp Collins. Hessie is the author of EVOLVE: Marketing (as we know it) is Doomed!. As a marketer, she saw things change rapidly when search and social started to change the game for advertising and decided to figure out how the new market dynamics would change corporate environments forever: in process, in culture and in mindset. She launched her own business, ArCompany which now advocates the need for business transformation through foundational understanding of AI and understanding its impacts in process, policy and jobs. ArCompany simplifies AI works with organizations to make them AI-ready.