10 months 3 weeks ago
A few years ago, I saw this headline news flashing all over the internet.  Our dealers are missing up to $18 billion in easy sales. The Chairman and CEO of Caterpillar suggested that the company and its dealers were losing $9 to 18 billion in easy sales revenue as their sales, both internal and dealer networks, weren't monetizing the real value of data. He worried that... They are not tapping into the wealth of real-time customer data now at their fingertips; they are not communicating with each other…