8 months 4 weeks ago
In 1991, authors and sociologists William Strauss and Neil Howe published Generations (updated in 1997 with The Fourth Turning) where they argued the idea of Generational Theory — the notion that there were distinct cohorts throughout history that shared characteristics and values. These cohorts, going through different phases of their life, determined turnings that identified pivotal periods in history, with cohorts having a cycle of 18-20 years, and turnings taking place over an 80-year cycle. One of…