Sheridan Tatsuno

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Sheridan Tatsuno, columnist, is passionate about urban planning, writing (fiction/nonfiction), and VR (virtual reality). Sheridan is a Silicon Valley market researcher and breakthrough strategist who has helped raise $10M for 8 startups since 2000 and advised over 700 global tech companies since 1983, including major breakthroughs: Intel into processor (1985), "Intel Inside" (1992), Nokia's global launch (1994), AMD Japan's sales-doubling (1996), and AMD's sub-$1000 PC breakthrough (1997). His book, "In the Valley of Digital Dreams," discusses growing up and working in Silicon Valley's tech industry.

4 months 2 weeks ago
Silicon Valley is abuzz with the Internet of Things (IoT), virtual reality (VR)/augmented reality (AR) and blockchain vendors seeking the Holy Grail of Retail: mass consumer markets where their technology can help fashion designers and retailers survive the "retail apocalypse." At the recent San Francisco Tech Fashion Week, retail experts provided invaluable insights that could save millions of designers, major retailers and small shops from bankruptcy. Here are key insights from three panels. Panel 1:…

6 months 1 week ago
Smart cities using data captured by the Internet of Things (IoT) devices and processed with artificial intelligence (AI) are all the rage today among cities. Promoters tout the benefits these data-driven utopias, but as an urban planner, I tend to be skeptical of marketing hype. In the past, urban innovations painted visions that masked their real intentions and results. Urban renewal was sold as “garden cities,” but became black removal. Redevelopment during the 1980s eliminated small businesses and poor…

1 year 6 months ago
By Sheridan Tatsuno  |  November 17, 2017 In "Blade Runner" and the upcoming movie "Ready Player One," Hollywood shows us one of their favorite genres -- dark, violent dystopias not unlike many cities today. Dystopias have become so pervasive in movies, books and TV programs that many people are tiring of them and seeking relief in more positive stories and news. Instead of another round of virtual shoot-em-up hells, many VR developers are asking: How can virtual reality (VR) and augmented reality (AR) be…