Source: COGNITIVE WORLD on FORBES

Today the emphasis on AI is nearly all about machine learning and a form of machine learning called deep learning. These are data heavy (Data, Events, Voice & Image) approaches that deliver some very nice benefits, but are we getting hooked on data? We see folks everywhere creating data lakes about to be data oceans that we are going to boil later. Meanwhile we have to pay homage to expensive Data Czars and Data Scientists because we want to keep more data for the future and somehow AI will make sense of it later. I’m not so sure this is a strategy that will lead us to be competitive with others in the world. A parallel approach is suggested below:

Turn It Around:

Instead of just digging around in data for brilliant decisions and actions, why don’t we start with the smart decision makers we are already paying the big bucks for and engage them in pointing out the critical data sources that would be good tributaries for critical decisions? Let’s turn our wonderful machine learning AI and scarce Data Scientists onto these sources first to get some real outcomes to build on for the future. The Data Czars would be glad for some guidance and prioritization as their job is near impossible right now and it is going to get worse as data volume and types are growing exponentially. Even better if we could focus on the data that would create better customer or employee assistance and experiences.

Experiment in a Focused Fashion

Now that the data ocean is a data pool, let’s research how this kind of data can be used to out maneuver others in the industry that want to command the future. Scour the industry groups and even let AI mine text for new and appropriate approaches. This is where our Data Scientists can leverage their skills to find combinations of AI and Algorithms to solve some critical problems for us. This is a decision driven experimentation effort that is operated in a somewhat constrained sandbox. If a solution is identified, it is known to solve a critical issue related to important business outcomes.

Adapt While Learning

Few of us are that brilliant and get it right the first time, always. This means there will be adaptations and corrections going on that will tap new data sources that are related to the problem set an organization is focused on at the moment. If these are done in parallel, the problems can be done in isolation and solved for critical outcomes. There will likely be some integration issues later, but creating an architecture for those integrations will save time on the back end. The fact that these are focused and critical outcomes will pay for some of those integration efforts.

Net; Net:

Why should we dig frantically for data hoping to find a gem of data pattern that will help us with making better decisions and taking the next best action, even predictively? Why not in start with known success factors and work back to the data to save for AI and poly-analytics to assist us with brilliant outcomes. In parallel we can collect additional data especially as we learn from our active experimentation and adaptation. I think a cup of relaxing TEA (The acrostic for the approach above) might be the better approach. Just saying. Don’t be a data hoarder.

Jim Sinur is an independent thought leader in applying Digital Business Platforms (DBP), Customer Experience/Journeys (CJM), Business Process Management (BPM), Automation (RPA), Low-code and Decision Management at the edge to business outcomes. His research and areas of personal experience focus on intelligent business processes, business modeling, business process management technologies, process collaboration for knowledge workers, process intelligence/optimization, AI applied to business policy/rule management, IoT and leveraging business applications in processes. Jim is also one of the authors of BPM: The Next Wave. His latest book is Digital Transformation. Innovate or Die Slowly. Jim is also a well know digital and traditional artist.