MEMBER
Hessie Jones

MEMBER TYPE
Think Tank

FOCUS
Data Rights, Underestimated Founders, Startup, Data Privacy, AI Ethics, Human-Centered AI, and Venture Capital

WORK
Innovations Manager, Altitude Accelerator and Cofounding Member PIISA.org and Cofounding Member MyData Canada

SUMMARY

Hessie Jones is a strategist, privacy technologist, venture partner, and tech journalist. She advocates for Data Rights and invests in Underestimated Founders.

As a seasoned digital and privacy strategist, Hessie continues to challenge the notion of complacency. She advocates for data rights, and sovereignty, human-centered AI through ethical distribution strategies. She sees the rise of decentralization as being a catalyst that will transform every facet of society and industry. In her 20-year journey, she ventured into start-up technologies: privacy, security, data targeting: behavioral and ID profiling, martech, and industry experience in advertising, banking, and digital technology. Her current focus is on Data Privacy, Identity, Sovereignty, and Ethical AI as data breaches and data misuse become more commonplace. She is an active contributor for Forbes, Cognitive World, and Towards Data Science publications, a former Huffington Post contributor, and a member and contributor to VentureBeat, Ethical AI, and Machine Learning, MyData Global, and a Women in AI Ethics Council.

When she founded ArCompany she could envision the future: taking Social Media to the inevitable next level: operationalizing data and how companies need to adapt. Enter AI and this vision is now a reality. She is now tackling how business begins to transform because of AI's impetus and how this new technology will require changes to ensure ethical distribution. In order for AI to scale, she feels there is a need to educate on AI impacts on privacy, policy, process, culture, and jobs and provide the foundations and how they mobilize in preparation for its arrival. Today we are beginning to see a shift in consumer perception about how their information is being used. She believes the future will mean curtailing efforts away from data surveillance, toward increased individual user data control.

Hessie Jones’ experience in a nutshell:

With over 20 years in the digital space, she has worked within these disciplines: AI, data analytics, big data, social media strategy, performance tracking and optimization, influencer strategy, content strategy and development, community management, application development for web and mobile, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, outreach, content management, and PR.

...While working with/for brands including Second Cup, LCBO, Aon, Adidas, Citi, Taco Bell, Pizza Hut, Absolut Vodka, Crystal Head Vodka, Columbia House, CIBC, Yahoo! (Answers, Music, FIFA, Mail, News, Finance) Overlay.TV, Juno Awards, Canadian New Media Award, TO Grand Prix, UPS, Esso, Lexus, Scotiabank, etc. As a seasoned digital and privacy strategist, she continues to challenge the notion of complacency. She advocates for data rights, and sovereignty, human-centered AI through ethical distribution strategies. She sees the rise of decentralization as being a catalyst that will transform every facet of society and industry. She ventured into start-up technologies: privacy, security, data targeting: behavioral and ID profiling, martech, and industry experience in advertising, banking, and digital technology. Her current focus is on Data Privacy, Identity, Sovereignty, and Ethical AI as data breaches and data misuse become more commonplace. She is an active contributor for Forbes, Cognitive World, and Towards Data Science publications, a former Huffington Post contributor, and a member and contributor to VentureBeat, Ethical AI, and Machine Learning, MyData Global, and a Women in AI Ethics Council.

THINK TANK EDITORIAL

COMPANY MEMBER MEDIA (ACE)