Process ownership: The Overlooked Driver of AI Success

While artificial intelligence (AI) has the potential to be transformative, the track record to date is disappointing. Although billions have been invested in AI, recent research reveals that only 1 percent of companies surveyed consider themselves to be “mature” – i.e. to have fully integrated AI into workflows and thereby produce better business outcomes. The same research report found that the biggest barrier to scaling AI is not employees—but leaders. Mayer, Hannah, Lareina Yee, Michael Chui, and Roger Roberts. "Superagency in the Workplace: Empowering People to Unlock AI’s Full Potential." McKinsey & Company, January 28, 2025. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work.

Andrew SpanyiAndrew SpanyiMarch 16, 2025artificial intelligence, new product development

Obstacles to AI Deployment in New Product Development

While excitement about generative AI is high, some questions persist as to how much value is being delivered. AI has been used by leading firms such as Amazon and Netflix to improve shopping recommendations, but examples of significant applications to improve overall business performance are not abundant. One area where AI has considerable potential is new product development (NPD). The NPD process has not changed much in most organizations for decades with fewer than 30% of new product projects becoming commercial successes. Yet only 13% of firms are using AI in NPD.

Andrew SpanyiAndrew SpanyiAugust 31, 2024AI, product development, new product development, clinical trials, AI in clinical trials

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