MEMBER
Sandra Ponce de León

MEMBER TYPE
Think Tank

FOCUS
Addressing the STEM Gap Faced by Women, Women in Crypto

WORK
Co-founder of More Women in Crypto

SUMMARY
Sandra Ponce de Leon is an entrepreneurial marketer and veteran start-up executive that has launched brands and supported startups through several successful company exits. She has a broad marketing background that crosses consumer and business markets.

Sandra’s expertise spans SaaS, ad tech, social business, consumer mobile, and AI. She is a strategic marketer with an influential and extensive network. Sandra's long history in Silicon Valley has enabled her to forge friendships and business relationships with the industry's top tech leaders and influencers.

Her expansive marketing toolkit includes brand development, GTM, acquisition, and retention. She has led corporate marketing strategy, demand generation, and product marketing activities that have fueled company growth and trajectories.

Sandra's side hustles include the Popping the Bubbl podcast, SF New Tech, SF's long-running tech event and actively contributing content to #LatinaGeeks.

Specialties: Broad B2B marketing experience: Online (search, email, media), social media, direct mail, mobile - android and iOS, mobile advertising, mobile commerce, consumer technology, display advertising, social business, innovation.
Experience working across organizations from engineering to sales.
Extensive lead life-cycle management, infrastructure, CRM integration, marketing automation, and lead nurturing.

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