The primary drivers behind BPO decisions haven't changed dramatically: cost reduction, access to specialized talent, scalability, and the ability to focus internal teams on core business. What has changed is how AI reshapes the calculus on each of these.
Read MoreGenerative AI is dominating headlines, boardroom discussions, and innovation budgets. From marketing copy to code generation, it's being hailed as the most revolutionary technology since the internet. But while enterprise leaders are captivated by the promise of artificial intelligence, few are seeing real returns on their investments.
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