In a recent LinkedIn post, David Rogers rightly described digital transformation as a combination of both digital strategy as well as organizational transformation. His simple formula reveals why so many companies struggle with their digital programs. It is: DX = D strategy + organizational X. It’s not enough to craft a business strategy enabled by digital. Organizational transformation is also needed. There’s the rub.
Read MoreThe business benefits of focusing on customer experience have been known ever since 1954 when Peter Drucker wrote that “there is only one purpose of a business: to create a customer.” However, it wasn’t until 1989, when Jan Carlson, the chief executive officer of Scandinavian Airlines (SAS), published Moments of Truth advocating a focus on customer experience (CX) and providing practical guidance. He famously coined insights such as:
Read MoreThere is a great deal of excitement these days around “digital transformation.” Instead of being preoccupied with “transformation,” companies may be better off paying attention to their level of maturity in deploying digital technologies – and then working diligently to become more digitally mature.
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