In a recent LinkedIn post, David Rogers rightly described digital transformation as a combination of both digital strategy as well as organizational transformation. His simple formula reveals why so many companies struggle with their digital programs. It is: DX = D strategy + organizational X. It’s not enough to craft a business strategy enabled by digital. Organizational transformation is also needed. There’s the rub.
Read MoreThis article is the seventh part of a ten-part series on Digital Transformation Debt, post-Covid-19. Part 7 focuses on the most impactful and relevant trend for an essential focus of Digital Transformation: the customer. The customer in the digital era is always connected, tech-savvy, and has high expectations. Customer Experience (CX) Optimization is a critical dimension, especially in the Covid-19 era. CX can be realized through leveraging AI, innovative design, and Automation. DX transformation elucidates the need to shift from bulk marketing, siloed organizations, and ad-hoc experiences to digitally transformed 1:1 connected customer engagements. The combination of AI with digitized end-to-end value streams on behalf of the customer creates this experience through extreme Personalization that leads to concrete business results, such as improvements in Net Promoter Scores (NPS).
Read MoreDigitization is having a remarkable impact on all industry sectors. Manufacturing in particular is in the midst of a major digital transformation shift often characterized as Industrie 4.0 (aka Industry 4.0 or Smart Manufacturing (especially in the US)).
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